Ever wanted to target people at specific types of events in your advertising? Soon you’ll be able to. Heather Vale of our Sister Publication, Performance Marketing Insider talks with Sydney Goldman, Marketing and Communications Manager for engage:BDR. In this exclusive interview about event targeting discover what exactly event targeting is, how it combines geo-targeting with special events, in what ways it’s more specific than geo-targeting, how you can use the technology as an affiliate, and what platforms you can use it on. Also find out how it allows you to use a lot of data in a simple way, and what the benefits are of targeting so specifically.
Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me