Pesach “Pace” Lattin is a leading online advertising and media expert. He has been involved in creating everything from display networks to creating engaging online advertising publications. He is most known for his position on following ethical guidelines and setting standards for the interactive advertising industry.
Read Pesach Lattin‘s political blog
Mr. Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
In perhaps the fastest growing industry ever, one person has made a name for himself as a leader and innovator. Pesach Lattin, the publisher of the top newsletters in new media and online advertising, is one of the inventors of many of the technologies and methods that have become standards in the industry. He has been called many things, including a rabble-rouser, a guru, an innovator and a watchdog but one thing stays the same: he is one of the most interesting leaders and commentators in the online advertising industry. Marketing Sherpa, a leading marketing research publication called him the most influential journalist in the online media for a reason.
Pesach “Pace’ Lattin in the NYTIMES
Pace Lattin Inc
Interview: In the Internet space there is one guy who has for almost two decades exposed scammers: Pace Lattin, and stood for ethics in marketing even when faced with enormous pressure from those who would do him harm. We originally discovered Pace Lattin almost a 8 years ago, when he was targeted by blackmailers that insisted on spreading rumors about him, posting false allegations against him unless he paid them hundreds of thousands of dollars. He refused to do so – and in the end one of his blackmailers even killed himself rather than go to jail.
Pesach Lattin in Israel