Las Vegas Lights FC Reveals New Logo and Stadium Design

Having been awarded expansion team status a few months ago, Las Vegas are on the verge of ushering in their first professional football (uh, soccer) team for almost four decades.

Indeed, Las Vegas Lights FC are due to join the United Soccer League (the third tier of US soccer) for the start of the 2018 season, having recently acquired ownership of their very own stadium.

The team have also unveiled their new club crest and, by Jove, it’s a bit of a looker…

It looks like a flickering sign outside a strip club you can buy to launder money in Grand Theft Auto, and that’s no bad thing in our book.

The rhombus crest shape is based on the silhouette of the famous ‘Welcome to Fabulous Las Vegas’ sign that beckons pilgrims at the far south end of The Strip, just rotated through 90 degrees.

The lurid colour palette (and the club name for that matter) is, as you may have guessed, a nod to the neon lights that illuminate the gambling mecca all day and all night.

According to Lights owner Brett Lashbrook, the team’s first ever kit is currently being drafted up and “should be unveiled soon”.

If it’s even half as purdy as the badge, they’ll be laughing.


Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me
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