OpenTable, the restaurant reservation system used to fill empty seats by many restaurants in Las Vegas, announced yesterday their hottest 100 restaurants in America, with three only in Las Vegas. The 100 “hottest” was created from the reviews of 20,000 restaurants from across the country, compiled by editors using some secret formula, and then released to the public.
There are a lot of amazing restaurants that deserve to be on the list, some of the best most interesting restaurants in Towns all over America. Then there is the Vegas list, which while having three solid restaurant venues, is curiously short and makes no sense whatsoever.
I’m calling this list “PR BS” or “Public Relations Bull Shit.”
The Three Restaurants chosen by the owners of opentable?
Rose.Rabbit.Lie at Cosmopolitan
STK – The Cosmopolitan of Las Vegas
Tao Resaurant and Nightclub
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Interestingly enough, the some of the other STK and TAO Locations in other cities were also included.
STK and TAO definitely need to be on some lists, that is not denied. STK is one of the hottest places in Vegas, consistently good food, and an amazing, amazing wait staff that is the envy of any restaurant. Tao and Tao Group are one of my favorite companies in the world. They hire internally, highly innovative, and more importantly, wildly profitable. It’s one of the few club-based companies in Vegas I’d ever considering working for.
However, there are tons of amazing other choices that are some of the hottest restaurants in the US, almost impossible to get reservations for, constantly booked. So why did all these restaurants get on the list?
They all use OpenTable as their primary booking system on their website. If you go to the STK website on the Cosmopolitan, the Reserve a Table is automatically sent to Opentable. (Feel free to make a reservation, it’s a great restaurant. Same with Tao)
These aren’t the hottest restaurants in America.
These are the best customers of OpenTable.
While I don’t doubt they deserve to be on almost any list of amazing places in Vegas – and they are both places I enjoy, this list is simply another version of Pay-for-Play.
And here’s the list. Don’t be surprised if you go WTF?