LAS VEGAS, March 9, 2016 /PRNewswire/ — Caesars Entertainment Corporation (NASDAQ: CZR) announced plans to upgrade more than 4,800 hotel rooms this year at four of its Las Vegasresorts, and more than 900 rooms at three regional casinos totaling more than 5,700 owned or managed rooms across the enterprise. This renovation effort represents approximately 20% of rooms in Las Vegas and 15% of total rooms throughout the company. At the end of 2016, following the completion of this series of room renovations, Caesars Entertainment will have updated more than 10,000 hotel rooms in the last three years.
These resort upgrades include the transformation of the original tower at Caesars Palace to create the Julius Tower as well as the refurbishment of the resort’s Augustus Tower. Additional room upgrades will include Planet Hollywood Resort & Casino, Paris Las Vegas and Harrah’s Las Vegas. In the regional markets Harrah’s Gulf Coast, Caesars Atlantic City and Horseshoe Tunica will complete room upgrades. These investments in the infrastructure across the enterprise will enhance the company’s long-term performance in hospitality.
This year of room renovations and upgrades began with the already underway transformation of the roughly 586-room original tower at Caesars Palace, newly branded as the Julius Tower, and the planned full refresh of the approximately 948-room Augustus Tower. Planet Hollywood will reimagine more than 1,294 rooms and suites; Harrah’s Las Vegas plans to overhaul approximately 672 rooms of the hotel’s south tower and Paris Las Vegas plans to transform approximately 1,320 rooms and suites. Caesars Atlantic City is expected to renovate nearly 274 rooms; Harrah’s Gulf Coast plans to renovate 499 rooms and Horseshoe Tunica will refresh 193 rooms.
“These enhancements will substantially improve room product at four of our resorts in Las Vegas, and three regional casinos consistent with our commitment to exceed our guests’ expectations,” said Mark P. Frissora, President and Chief Executive Officer of Caesars Entertainment. “We are re-investing in our room product to ensure that our guests’ in-room experience perfectly aligns with the extraordinary entertainment offerings we have developed and upgraded in recent years.”
These room enhancements demonstrate Caesars Entertainment’s commitment to the Las Vegas market and key regional markets and add to the substantial investments in restaurants and entertainment offerings made in recent years.
“Our Las Vegas properties are at the heart of the Las Vegas Strip, anchored by the iconic Caesars Palace, which is preparing to celebrate its 50th anniversary,” Frissora said. “On the east side, our footprint is centered around the High Roller, the world’s tallest observation wheel, and surrounded by the LINQ Promenade. With so much activity at the center of the Strip, we are excited to bring our guests these planned room enhancements.”
In the past five years, Caesars Entertainment has made material investments in Las Vegas, including the development of The LINQ Promenade and the High Roller, The Cromwell, the only standalone boutique hotel on the Las Vegas Strip, the world’s first Nobu Hotel, the 642-room Octavius Tower including six luxury villas, the re-creation of the state-of the-art AXIS Theaterwhich is home to Britney Spears, along with the opening of Giada, the only restaurant of the famed Chef Giada De Laurentiis.
Several Caesars Entertainment resorts in Las Vegas have recently announced new restaurants and shows including MR CHOW at Caesars Palace, which opened in December 2015, along with the debut of international superstar Jennifer Lopez at The AXIS at Planet Hollywood Resort & Casino last month.
The room and suite upgrades at all four Las Vegas hotels will include modern room designs, enhanced in-room electronics, new furnishings, and soft goods. All rooms will feature large, 50″ TV’s or more complete with fully refurbished bathrooms along with elevated in-room amenities and services. For example, the suites at Planet Hollywood Resort & Casino will offer a fresh design complete with retro round sleeping beds and hanging daybeds.
At Harrah’s Gulf Coast and Horseshoe Tunica these room renovations will feature a fresh and new room design complete with modern wall coverings, lighting and wood finishes.