Casinos

Lucky (Finally) Dragon Closes During Bankruptcy

Lucky Dragon, the Chinese-themed casino resort on the Las Vegas Strip, could soon shut down completely with lawyers for the embattled property filing a motion to end hotel operations and stop all payments to employees and vendors.

The request comes eight months after Lucky Dragon’s casino closed its doors for what it said at the time was part of a “repositioning” process. Despite stating it planned to re-open casino operations by mid-2018, the Las Vegas Review-Journal is reporting that the resort’s main creditor, Snow Covered Capital, was the winning bidder at an auction for Lucky Dragon’s real estate held last Monday 10 September.

Lucky Dragon, a boutique property featuring distinctly Chinese themes and aimed primarily at Asian tourists and California’s large Asian population, opened its doors in late 2016 but struggled to gain any momentum and was quickly forced to make 100 staff redundant in March 2017.

In January it “temporarily” ceased casino operations only to file for bankruptcy protection just a month later.

Lucky Dragon was the first of two Chinese-themed casino-resorts planned for the Las Vegas Strip, with Genting’s US$4 billion Resorts World Las Vegas currently under construction nearby and scheduled to open in 2020.

Pesach
Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me
1 Comment

1 Comment

  1. David Macchia

    September 26, 2018 at 7:19 am

    Rebranding and reformatting the entire concept of the property ground up is the only way the investors will see a thriving concept that will function for both the investor as well as the employees in the future. It’s a midsize boutique hotel and casino placed in an awkward position slightly off the strip. It is not a boutique hotel but it has to covey the feel of one. Social media advertising will be key to get the word of mouth business going that will keep it alive and striving. The marketing can’t be at some MTV club level but the off strip player and stayer is going to be found online. Fairness and kindness with tactile gaming options on the floor is key to key over gimmick. Actually my kinda challenge. I wish them well.

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