Robin Leach scored an exclusive interview on his cell phone yesterday (no mention if he was using an iPhone or Android for his tech) with Jim Murren, the current CEO of MGM resorts, where he revealed that Monte Carlo is indeed having a name change. This isn’t exactly a secret, as it’s been reported in numerous blogs and even Leach has hinted that he knows MGM’s secret.
The Monte Carlo will most likely be renamed Park Place, to go along with the name of the “The Park” which opened yesterday to a small celebration.
When asked if this was a commitment to moving away from gaming, and focusing more and more on an experience, MGM’s CEO responded:
I think that all of us here — MGM, Wynn, Venetian, Caesars — recognize that we are part of an increasingly smaller world. A very global world with more and more international customers is coming here.
A combination of their tastes, their expectations to visit a global city and the Millennials that visit us today who are very different consumers of entertainment than the entertainment consumers of 10 years ago means that you have to evolve.
Otherwise, you’re just moving backward and becoming less relevant. I’ve found that our best gaming customers have been really, really excited because our new thinking extends their length of stay.
They’re staying a half-day more, maybe another day more. They’re bringing more family or friends. There are more things to do.
Murren had previously noted in other interviews that the “Monte Carlo” brand didn’t resonate with customers. It’s expected that the new “Park Place” will be a more boutique feel, and will go along nicely with the upscale The Park experience.
You can view our exclusive photos of The Park opening on April 4th
