According to David Farris, Planet 13’s director of marketing, the upscale pot store is like a marijuana theme park. And the isn’t wrong — I went there last week and it was absolutely amazing.
“As the customer enters the facility, they’ll first come in contact with this sphere, this planet. And it will have moving water, steam, and lights that will replicate flames,” Farris said, according to a Planet 13 news release.
“On the roof you’ll see a series of what we call lotus flowers, which will be multi-dimensional with multiple lights. The customer will actually be able to touch those; there are keypads on the ground floor so they can program the lights to move at the beat of the music-whatever they want to do,” he added.
Planet 13 will spend over $1 million on what it describes as special interactive experiences. A control panel outside the store will give visitors the option of changing lights and music. In addition, various strains of marijuana are placed in fancy goblet-like containers alongside multiple pot-infused products.
Inside the dispensary will be a sensory-activated floor, 10 feet by 16 feet, with lights that move as visitors walk. Six aerial orbs will circle above visitors’ heads every hour. Visitors can also write and draw with lasers on a wall inside the dispensary and watch 3D projections,” Groesbeck said.
“We want to out-Vegas Vegas,” he added.
Planet 13 also owns two marijuana growing facilities and can produce around 2,500 pounds of marijuana a year.
Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me