Today, Headliners around the country opened their mailboxes with glee, finding a surprise Valentine’s Day present from Pasquale Rotella, Founder and CEO of Insomniac, the production company behind North America’s largest three-day dance music festival. In preparation for the highly-anticipated lineup reveal that features more than 200 globally renowned dance music artists each year, the sweet Valentine’s Day treat included customized candy hearts featuring names of the artists on the lineup for the 2018 festival, along with the new Insomniac and EDC logos, and a handful of phrases Headliners will recognize.
In his second of three Valentine’s Day surprises, Pasquale Rotella revealed the theme and special artwork for this year’s EDC Las Vegas as ‘Kinetic Love.’ Signifying the second pillar of PLUR, the powerful symbol gives a nod to the unconditional appreciation and acceptance that thrives within dance music. Celebrated by a culture that empowers its community to grow and create unforgettable memories, Kinetic Love will bond over 400,000 Headliners together Under the Electric Sky, creating an environment of good will and beautiful, connected spirits.
As an extra special Valentine’s Day treat for all to enjoy, Pasquale Rotella will also reveal the highly anticipated roster of artists set to perform at the 22nd annual EDC Las Vegas tonight on a special Wednesday evening episode of Night Owl Radio. Fans can tune in to the EDC Las Vegas Facebook page here or on SiriusXM Electric Area Channel 52, at 4 p.m. PT on Wednesday, Feb. 14 as Pasquale rolls out the reveal, stage by stage, one artist at a time, through a set of specially curated mini-mixes made for each of the EDC’s eight stages. Through each quick-hitting drop, vocal hook, lead riff, or sample, Headliners can take a chance at figuring out which of their favorite artists is on the lineup this year ahead of the official lineup artwork.
EDC Las Vegas returns for three incredible nights Under the Electric Sky at the Las Vegas Motor Speedway May 18 – 20, creating an experience that Headliners from around the world will never forget. Complete with new and over-the-top stage designs, fans will explore a world of wonder complete with whimsical costumed performers, full-sized carnival rides, interactive art installations, dazzling firework displays and more. New to the festival this year, Headliners have the opportunity to camp on-site at the Las Vegas Motor Speedway with a variety of tent and RV camping options.
Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me