Restaurants

First E-Sports Food and Beverage Program by José André

ThinkFoodEntertainment, a division of chef José Andrés’ ThinkFoodGroup, and Allied Esports will partner to develop the first esports-inspired food and beverage program. Esports Arena Las Vegas, the Strip’s first esports venue, will debut the one-of-a-kind menu when it opens at MGM Resorts International’s Luxor Hotel and Casino in early 2018.
Andrés and the ThinkFoodEntertainment team will create a unique and highly researched culinary program designed for gaming enthusiasts and visitors from around the world who will take part in the arena’s cutting-edge, interactive entertainment offerings. The menu will reflect innovative items catered to gamers, with portions crafted with efficiency in mind.

“Like the rest of Esports Arena Las Vegas, the food and beverage offering will be unlike anything seen across the industry, and José and his team are the perfect fit for that kind of culinary inspiration,” said Jud Hannigan, CEO of Allied Esports International. “Whether you are a regular gamer or a first-time visitor, you will leave Esports Arena Las Vegas wanting more, and the unique food experience will be a major part of that sentiment.”

This partnership marks the fifth concept for Andrés in Las Vegas. His other restaurants include Jaleo Las Vegas, é by José Andrés, China Poblano and Bazaar Meat by José Andrés. Andrés also opened Fish by José Andrés at MGM National Harbor in December 2016.Andrés noted, “I happen to be an avid gamer myself, so I was excited to have the opportunity to create an experience for the esports guest – whether they are playing or just enjoying the show! My team and I are working to create a menu that is delicious, but also practical for the gaming environment. The development process has been a lot of fun as we determine what gamers will want to enjoy while playing!”

Earlier this year, Allied Esports announced plans with Luxor for the creation of Esports Arena Las Vegas, which will be the flagship location of the company’s growing global network of esports properties spanning North America, Europeand China. Allied Esports and Esports Arena are working with Luxor to transform the 30,000-square-foot space into a multi-level arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.

Pesach
Pesach “Pace” Lattin has been doing online media and marketing for over 20 years and has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me on Facebook
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