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Minus5 Ice Experience Opens Third Vegas Location

Minus5 Ice Experience, the company that launched America’s first ice experience, is gearing up for the warmer weather with the opening of a third Las Vegas location inside the Grand Canal Shoppes at The Venetian. Set to debut this summer 2017, locals and tourists alike will soon be able to enjoy three distinctive winter wonderland experiences in Las Vegas.

“We are excited to expand in our hometown and open our third Minus5 Ice Experience location inside the Grand Canal Shoppes,” said Noel Bowman, president of M5 Management. “Since the opening of our first location in 2008, we have received a wholehearted response from locals, tourists and especially convention-goers, and we plan to build on that success for our third location in the heart of the city.”

The all-new Minus5 Ice Experience at the Grand Canal Shoppes will boast 3,000 square-feet and will feature a 1,500 square-foot ice attraction made with more than 100 tons of 100% pure Canadian ice, complete with a walk-up warm bar. Named for its constant frosty temperature of minus five degrees (twenty-three degrees Fahrenheit), guests will be able to touch, feel and explore handcrafted ice sculptures and architecture – the walls, benches, sculptures, chandeliers, and even the glasses to drink from are made from ice.

Minus5 opened its first U.S. ice experience in 2008 at The Shoppes at Mandalay Place in Las Vegas, and currently operates four company-owned locations in three cities nationwide including Las Vegas, New York, and Orlando.

Created in 2001, Minus5 Ice Experience is a unique ice-themed experience where guests can enjoy quality vodka cocktails served in a glass made of 100% pure ice, all within the beauty of a -5° Celsius (23° Fahrenheit) stunning ice environment. This icy experience begins with donning Minus5 parkas and gloves, then entering a fully frozen attraction, complete with walls, tables, benches and a bar made completely of ice. Guests are surrounded by a variety of intricate works of art, carved out of pristine ice, and created by some of the country’s most award-winning ice carvers. The experience is rounded out with a state-of-the-art sound and LED light show, providing much more than just a place to grab a cold cocktail. It’s a true entertainment experience. Upon exiting, guests can purchase permanent memories of their time spent at Minus5 Ice Experience including high-quality logoed clothing, framed photographs and other cool merchandise. In addition, Minus5 Ice Experience is also available for private and corporate events allowing for something completely unique for guests, clients and coworkers.

Pace Lattin
Pace Lattin has been doing online media and marketing for over 20 years and has has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response. Follow me on Facebook
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